Privacy Policy

Last Updated: April 02, 2023

At FineCraftGuild, we take privacy seriously and respect privacy concerns of our community of users. This Privacy Policy (the “Privacy Policy”) describes how the FineCraftGuild website (collectively, the “FCG” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information in connection with our website (the “Site”), and the related content, downloadable products, and other features (collectively, the “Services”). 

Also see our page on Disclosure and Terms of Use to enjoy this site.

Who we are

The FineCraftGuild website address is: It is owned and operated by Aryta Ltd., registered in the UK. Learn more about us here: About Fine Craft Guild.

What personal information we collect and why?

Information You Provide to Us

The personal information we collect from, and about, you may vary depending on how you engage with our Services and the information you provide voluntarily. We may collect personal information directly from you or otherwise in connection with your use of the Services, such as:

● Contact Information, including your name, contact details (such as a postal address, email address) and related information, such as including hobby preferences and IP address when you sign up for our newsletter. When you sign up for our newsletter, your email address will be safely stored in aWeber, a robust and secure emailing platform.

● Inferences about your interests: e.g. DIY vs crafts, and what type of projects interests.

● Inquiry Information, including information provided in messages sent via our contact form or our email addresses.

Comments: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

● Account Information, including name, contact information, payment and purchase information and any other information you provide to us when you purchase a pattern.

● Financial Information, i.e. credit card, phone and address information, as stored in Paypal when you purchase a pattern.

Information Automatically Collected


As most websites do, we and our third-party partners may automatically collect certain information from or in connection with your device when visiting or interacting with our Services. This can be:

● Device data, including internet protocol (IP) address, operating system, device type and version, browser type and version, browser id, the URL entered and the referring page/campaign, date/time of visit, other user agent string data, the time spent on our Services, and any errors that may occur during the visit to our Services. Device data may overlap with the other categories of data listed below.

● Analytics data, including the path taken to our Services, through our Services, and when exiting our Services, usage and activity on or in connection with our Services, metrics on how many emails we send are actually opened and which attachments or links are opened, clicked, or viewed (such as via pixels, as described further below).

● Location data, including precise or coarse geographic location we or our third-party providers may collect, such as via permissions within the app operating system or browser functionality.

● Advertising/Advertising measurement data, including data associated with your view of, or your clicks on, advertisements served on our Services, cookie IDs or other digital or proprietary identifiers (e.g., iOS IDFA, Google AAID) assigned to such device, and device metadata, analytics data, and location data described above, in each case, for purposes of serving advertising (personalized or otherwise) or facilitating advertising measurement/attribution to better optimize or otherwise understand the effectiveness of ad campaigns.  For more information on our and third-party partners’ data collection and online advertising practices, please see the “What are Our Third-Party Data Collection and Online Advertising Practices?” section of this Privacy Policy.


See our Cookie Policy EU and Cookie Policy UK for details regarding cookies. In sum:

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

If you’re a reader of this site, then please note that third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website or other websites.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. We are using both Youtube and Vimeo videos, for example.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

See below re. who we share data with.


Who we share analytics data with


FineCraftGuild is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon cookies will be also applied to your browser preferences.


We are showing Google Ads and Search. Google’s use of any data that they might be collecting about you is described here in detail: Google’s Privacy & Terms site Google’s use of advertising cookies enables it and its partners like FineCraftGuild to serve ads to our users based on their visit to our sites and/or other sites on the Internet.

Personal data/cookies may be used for personalization of ads.   Personalized ads reach users based on their interests, demographics, and other criteria. Users may opt out of personalized advertising by visiting Ads Settings. Or, opt out of a third-party vendor’s use of cookies for personalized advertising by visiting

Probably just like most other places where you are seeing personalised Google ads, this means that your personal data will be processed and information from your device (cookies, unique identifiers, and other device data) may be stored by, accessed by and shared with third party vendors, or used specifically by this site.

According to Google, the following third party vendors can use your data to provide services,

  • Exponential Interactive, Inc d/b/a
  • Inc.
  • Index Exchange, Inc.
  • Quantcast
  • BeeswaxIO Corporation
  • Sovrn Holdings Inc
  • Adikteev
  • RTB House S.A.
  • The Trade Desk
  • admetrics GmbH
  • Amobee Inc.
  • Epsilon
  • Yahoo EMEA Limited
  • ADventori SAS
  • TripleLift, Inc.
  • Xandr, Inc.
  • NEORY GmbH
  • Unruly Group LLC
  • ADITION (Virtual Minds GmbH)
  • Active Agent (Virtual Minds GmbH)
  • Taboola Europe Limited
  • Smart Adserver
  • Adform A/S
  • Magnite, Inc.
  • Sift Media, Inc
  • Rakuten Marketing LLC
  • Avocet Systems Limited
  • LifeStreet Corporation
  • Sizmek by Amazon
  • OpenX
  • Yieldlab (Virtual Minds GmbH)
  • Roku Advertising Services
  • Nano Interactive Group Ltd.
  • Simplifi Holdings Inc
  • PubMatic, Inc
  • Comscore B.V.
  • Flashtalking, Inc.
  • MediaMath, Inc.
  • PulsePoint, Inc.
  • Smaato, Inc.
  • Semasio GmbH
  • Crimtan Holdings Limited
  • Betgenius Ltd
  • Criteo SA
  • Adloox SA
  • Blis Global Limited
  • Lotame Solutions, inc
  • LiveRamp
  • GroupM UK Limited
  • LoopMe Limited
  • Dynata LLC
  • Ask Locala
  • Near Intelligence
  • DoubleVerify Inc.​
  • NextRoll, Inc.
  • Teads France SAS
  • Ströer SSP GmbH (SSP)
  • Ströer SSP GmbH (DSP)
  • Platform161 B.V.
  • Adacado Technologies Inc. (DBA Adacado)
  • Basis Global Technologies, Inc.
  • SMADEX, S.L.U.
  • Bombora Inc.
  • SpotX, Inc
  • EASYmedia GmbH
  • plista GmbH
  • remerge GmbH
  • advanced store GmbH
  • Magnite CTV, Inc.
  • Delta Projects AB
  • usemax advertisement (Emego GmbH)
  • emetriq GmbH
  • Publicis Media GmbH
  • M.D. Primis Technologies Ltd.
  • OneTag Limited
  • Cloud Technologies S.A.
  • Smartology Limited
  • Improve Digital
  • Adobe Advertising Cloud
  • Bannerflow AB
  • TabMo SAS
  • Integral Ad Science, Inc.
  • Wizaly
  • Weborama
  • Jivox Corporation
  • Sojern, Inc.
  • Mobile Professionals BV / Sage&Archer BV
  • On Device Research Limited
  • Rockabox Media Ltd
  • Exactag GmbH
  • Celtra, Inc.
  • mainADV Srl
  • Gemius SA
  • The Kantar Group Limited
  • Impact Tech Inc.
  • Nielsen Media Research Ltd.
  • Oracle Advertising
  • 1000mercis (Numberly)
  • AudienceProject Aps
  • Demandbase, Inc.
  • Effiliation / Effinity
  • Arrivalist Co.
  • Seenthis AB
  • Commanders Act
  • travel audience GmbH
  • Adludio Ltd.
  • Neodata Group srl
  • Innovid LLC
  • Papirfly AS
  • Neustar, Inc., a TransUnion company
  •, Inc.
  • Verve Group Europe GmbH
  • Kochava Inc.
  • Otto (GmbH & Co KG)
  • Adobe Audience Manager, Adobe Experience Platform
  • Localsensor B.V.
  • Online Solution
  • Relay42 Netherlands B.V.
  • GP One GmbH
  • Liftoff Mobile, Inc.
  • The MediaGrid Inc.
  • MindTake Research GmbH
  • Cint AB
  • Google Advertising Products
  • GfK SE
  • RevJet
  • Protected Media LTD
  • Clinch Labs LTD
  • Oracle Data Cloud – Moat
  • Hearts and Science München GmbH
  • Amazon Advertising
  • Moloco, Inc.
  • Adtriba GmbH
  • Objective Partners BV
  • Ensighten
  • eBay Inc
  • MetrixLab Nederland B.V.
  • Hurra Communications GmbH
  • gskinner
  • Akamai
  • Facebook
  • Aunica
  • C3 Metrics
  • IBM
  • Evidon
  • Optomaton
  • intelliAd
  • Analights
  • Dstillery
  • DMA Institute
  • ZMS
  • Dentsu Aegis Network
  • Ignition One
  • Omnicom Media Group
  • Digiseg
  • Resonate
  • Haensel AMS
  • BDSK Handels GmbH & Co. KG
  • Videology
  • Tradedoubler AB
  • TrustArc
  • TruEffect
  • Marketing Science Consulting Group, Inc.
  • Essens
  • Travel Data Collective
  • advolution.control
  • Widespace
  • AdLedge
  • Vimeo
  • AdMaxim
  • Batch Media
  • Vodafone GmbH
  • Scenestealer
  • Netquest
  • Cloudflare
  • Pixalate
  • Havas Media France – DBi
  • Netflix
  • ebuilders
  • AppLovin Corp.
  • Fractional Media
  • Rackspace
  • Navegg
  • Admedo
  • Mobitrans
  • ADEX
  • Spotad
  • Aarki
  • SFR
  • Cablato
  • Waystack
  • TreSensa
  • Solocal

These are mostly advertising and data management companies, i.e. most are in the business of simply serving personalised ads for Google and related parties.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

We have a few users that were previously able to register on our site as customers. For them, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

If you sign up for our newsletter, e.g. to obtain a pattern or otherwise, you will be added to our mailing list. We hold your newsletter subscriber info in aWeber. We send email newsletters infrequently (approximately 2-3 per year), but we may increase this frequency (approximately monthly or bi-weekly) once we get more resources and time to do so. We require double-opt in to this newsletter, so that there’s no mistake: you signed up. :-) If you remain inactive as a subscriber we will remove you from our database after 6 years.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service. Our sites are hosted with Siteground and their servers are based in London, UK. Beyond our Google, Amazon, SharaSales and Awin

Your contact information

If you purchase from this site, your contact information will be held with WooCommerce on this site. If you used Paypal, they will also hold your contact information.

Additional information

How we protect your data

Aweber, where your email contact data is stored, is a secure email marketing platform. On the website we use the robust Divi WordPress theme software plus additional security plugins. We chose Paypal and WooCommerce for our checkout, both are of industry standard for secure online payments.

What data breach procedures we have in place

If you believe me make an error in protecting your data, please contact us as soon as possible so we can instantly remedy the situation.

What third parties we receive data from

We obtain data from several analytics providers via plugins and connectors, such as Google Analytics, Clicky, (Orange, at times) etc.  This will allow us to analyse our website traffic mostly on an aggregate basis, which in terms helps us to optimise our site.

We also obtain insights of what you are purchasing from us via our affiliates, e.g. LoveCrafts, Shareasale and Amazon. LoveCrafts is UK-focused and most likely holds its servers here.

What automated decision making and/or profiling we do with user data

We don’t make automated decisions. For our newsletters, we filter our database for readers who have expressed interest in a particular hobby, such as knitting. This helps us to provide relevant articles in the newsletters that are actually of interest to readers.

Industry regulatory disclosure requirements

There are no additional industry regulatory requirements that we are aware of.